In May 2013, the ISU organised a meeting of over 25 governments to address the illegal wildlife trade. HRH the Prince of Wales hosted the meeting, with Ministers from the UK Government, and The Duke of Cambridge. The outcome was a commitment to a Heads of State meeting in early 2014, the London Conference, which was subsequently hosted by the Prime Minister of the UK and addressed by HRH the Prince of Wales. More recent activities include an ISU-led policy effort to develop ways in which the global financial system can deter illicit financial flows from the illegal wildlife trade. Work also continues with individual countries and NGOs, and through awareness-raising through video messages and activities in the press.